ITAM is never as simple as just tagging and tracking, or knowing what you have and where you have it. Successful, ITAM programs are an ongoing process. IT departments can bleed money with overspending, bloated projects, overlicensing, underlicensing, shelfware, and vendor audits, just to name a few. IT assets must be managed with a focus on the organization’s profit center. Finance seemingly has an opposite and opposing objective: to save money and increase profits. How do we close this gap?